The client need

Nucleus Network needed a suite of media assets to help communicate clinical trial participation in a clear, approachable and human way. The project needed to support public-facing campaign material, partner communication, internal resources, facility tours and event presentations.

What I created

The project became a connected package of video, photography, motion graphics and 360 media. It included a TV commercial for broadcast during the Australian Open, B2B and B2C promotional videos, instructional and compliance videos, 360 tours of clinical facilities, photography for brochures, website and social media, and motion graphics for videos, conferences and screen loops.

The approach

Because the subject involved clinical trials, the tone needed to feel clear, careful and accessible. The aim was to make the environment feel professional and trustworthy, while still showing the people, spaces and everyday details behind the work.

More from this project

• A 3-minute B2C participant video for recruitment and public communication

• B2B videos delivered with English and Chinese voice-over versions

• A 15-second motion graphics loop for trade shows and conference booths

• 360 facility tours with high-resolution hotspots for key clinical areas